Human Resources commonly called HR plays pivotal roles in a management which include employee attraction and liaison, setting work culture and moreover employee attention, retention and satisfaction. So today, it has gone in combination to create HR’s who adopt marketing techniques in order to attract and manage talents best and is called HR marketing.
If you too are looking for an overview of marketing principles to adopt in your HR practices. Here are some guidelines on what to incorporate.
Marketers have a deep understanding of their audiences and appropriately categorize demographics and study behaviours and attitudes to create detailed customer personality traits and accordingly develop a message for the groups of people.
Similarly, HR can use the same strategy to attract better employees. Even though employees receive emails from HR’s they are usually not what your target employees want or are interested in. Hence, the first steps would be studying your target groups common interests or goals? What financial and non – financial “offers” do they target respond? Also, Learning the changes of these factors up and down the cooperate ladder and different demographics will help you build message and programs to specific demographic or category of targeted employees, replacing the usual generic untargeted messages.
Multiple Channels with One Message
Marketers hold the attention of their customers and audiences using various channels rather one heavily relied method. A successful marketing campaign cannot be done just through emails or newsletters. Ads in the video, audio or visual formats while also employing websites, social media platforms o traditional media. However, marketing campaigns always have a core idea or emotion to convey and are used efficiently to convey the idea of using coordinated themes, colour schemes, benefits and tones.
Again HR’s can employ almost exact patterns in their recruitment campaigns to attract top talents or retain employee satisfaction. Using various platforms with the right tones and voices to convey relevant messages is going to build huge brand employment with top talents that get well with the work culture of the company.
Integrate It All & Measure Effectiveness
Marketers also make sure the buying process is as easy as it gets HR wants employees to “buy” into programs, initiatives and benefits enrollment. It connects them to their work in broader ways. When HR focuses on recruitment campaigns or branded employee experiences ease of access to sign up or apply is a huge factor in closing in on your target employee.
Another similar practice for HRs from marketing is to track and measure everything to find the best strategies, adjust what isn’t working and get the most bang for their buck. Data is everything in modern marketing.
HR is the gateway for talents that build and maintains industries and companies. And when HR leaders look at it from a marketing perspective, HR strategies can improve the employee experience and build a consistent and strong employer brand.